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5 Key Long-Term Corporate Blogging Strategies July 14th, 2008

1. Focus first on community-building.
The way to get great value from your corporate blog is to publish information of great value to your target markets. The more value you give, the easier it’ll be to gather together a big group of like-minded people and build and then deepen your relationship with them.
2. Encourage & solicit [...]

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Maximize Your Corporate Blog’s Persuasiveness July 14th, 2008

How do you get the buying mechanism cranked up in your corporate blog readers?
First, they have to trust you. Suspicious people don’t buy - they find excuses not to. But once they like you, that changes everything. People buy from people they like and trust.
So you have to give your readers every reason to like [...]

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