Home »
Ruthless Corporate Blogging July 14th, 2008

Keep a set of guidelines for your corporate blog. Visitors have strong expectations for each post they read, so you need strong, uncompromising expectations for each post you write.
1. Demand that each post you write REALLY be useful to your market. Think. Bring a new twist to an old subject. Connect 2 very different ideas [...]

Tags: , , ,

Posted in Corporate Blogging | No Comments »>
Viral Corporate Blogging July 14th, 2008

Who reads your corporate blog?

Customers
Prospects
Vendors
Employees
Bosses

1. Look at your stats. What urls is your corporate blog traffic coming from? Take a look at those urls. Now … who exactly is reading your blog?
2. Keep a constantly-updated list of who reads your blog (by url), and check out their websites. Find THEIR blogs. Look for posts that [...]

Tags: , , ,

Posted in Corporate Blogging | No Comments »>