Home »
Ruthless Corporate Blogging July 14th, 2008

Keep a set of guidelines for your corporate blog. Visitors have strong expectations for each post they read, so you need strong, uncompromising expectations for each post you write.
1. Demand that each post you write REALLY be useful to your market. Think. Bring a new twist to an old subject. Connect 2 very different ideas [...]

Tags: , , ,

Posted in Corporate Blogging | No Comments »>
5 Key Long-Term Corporate Blogging Strategies July 14th, 2008

1. Focus first on community-building.
The way to get great value from your corporate blog is to publish information of great value to your target markets. The more value you give, the easier it’ll be to gather together a big group of like-minded people and build and then deepen your relationship with them.
2. Encourage & solicit [...]

Tags: , , ,

Posted in Corporate Blogging | No Comments »>