Home » Corporate Blogging » 7 Ways You Can Use a Blog To Build Your Business
7 Ways You Can Use a Blog To Build Your Business

1. Brand yourself as THE expert in your niche (you may need a VERY focused niche!). For every post you make, your goal is to bring value to your target market. Showcase to them how you are the innovator in your niche. Set yourself apart from & above the competition.

2. Personify your business. The public’s default mental conception of a business is “faceless entity.” You can use your blog to give your business a face and personality that the public can bond with. You can’t put a price tag on that.

3. Promote your business as a national - or worldwide - presence. You can start promoting your blog today and be having conversations with international prospects tomorrow. Your blog makes you easier for them to find and more approachable.

4. Train your customers to talk to you, creating greater loyalty. If you are an innovator and you publish interesting stuff of value to your customers and prospects, they will make your blog a regular stop. Every interaction you have is an opportunity. You can build stronger bonds with customers. And you can move a prospect one step closer to becoming a customer.

5. The most important word in business is “trust.” I want to do business only with people I trust. I’ll bet you are the same way. Every personal message you put out in your blog takes you one step further to that bond of trust with prospects.

6. A well-executed blog gives you the ability to compete with giants who could easily squash you with one toe. You can target a set of long-tail keyword search phrases in your blog posts and even achieve pages of #1 ranking in Google and Yahoo and MSN searches. You’ll get traffic that you’d never get without your blog.

7. Your blog can give your business very affordable PR. Do you even have a budget for PR? At zero cost, you can use your blog to manage a problem or handle a crisis or announce a new product or some company achievement … all with no extra effort.

Keep this list handy. As you start to write a blog post, which of these business-building ideas can you incorporate?

Tags: ,

Friday, May 23rd, 2008 at 12:17 pm and is filed under Corporate Blogging . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Leave a Reply