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Why & How To Tag Your Blog Posts

You can get a lot of benefit from properly tagging your blog posts.

Tagging has developed as a means of partially taming the randomity of the internet. Obviously, the web has an endless stream of information about everything under the sun. So the question becomes, if you want information on oranges, how do you find that stuff specifically, without having to wade through apples, pears, grapes, peaches, pomegranates, etc., etc., etc?

Search engines are part of the solution. When you search for “oranges”, you get thousands or millions of pages of websites that include the word “oranges”. Most searchers never read past the Top Ten listings on the first page. And those listings usually got there by virtue of being really good at Search Engine Optimization or by spending money for an SEO expert to get them that result. The search engines are doing other things now to try to get you more relevant results, but it’s still a struggle to find good information with many searches.

“Tagging” resulted from this frustration. The idea is to label any web content with a handful of simple words - “oranges”, for example. This tag makes the content more easily discovered by search.

And here is the biggest benefit to a blogger: if you post valuable, useful articles, and if you consistently tag every post you make with maybe 4-8 keywords reflecting post content in some way, then over time, YOUR blog will become a very valuable resource to people interested in those keywords. They can actually come to your blog and get better, more reliable, less spammy, more focused search results than by doing a Google search.

In other words, if you are publishing good stuff on your blog, then over time the act of tagging can add great value to your blog and attract more visitors and keep the fans you have, because you have given them such a valuable and easy-to-search resource. So it’s to your benefit to use that “tag” box every time you make a blog post.

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Tuesday, June 10th, 2008 at 10:01 am and is filed under Get More Traffic . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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