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Viral Corporate Blogging

Who reads your corporate blog?

  • Customers
  • Prospects
  • Vendors
  • Employees
  • Bosses

1. Look at your stats. What urls is your corporate blog traffic coming from? Take a look at those urls. Now … who exactly is reading your blog?

2. Keep a constantly-updated list of who reads your blog (by url), and check out their websites. Find THEIR blogs. Look for posts that would be really useful to your readers. Now … in your blog, link to THEIR post. Talk about the value of the information. Tell what you learned from it. Do a review. Write about it in your blog.

3. They will find out. They will notice when they start getting traffic from your blog. Chances are, they will pay more attention to you and will write about you. It can be the start of a great relationship … and when you write a really hot column after you’ve featured several other bloggers in your posts, it could be the start of a viral explosion for you.

4. Include a button on your post to “Email a friend.” The easier you make it for people to share your content, the more they will do it, when they really like your content.

5. Moderate other blogs and forums. What questions are asked? What are the hottest subjects in YOUR market? Compile some of your blog posts together into an ebook targetting that topic. (Be sure to put your url at the bottom of each page & on the cover.) Come up with a title that would have strong appeal for the audience of the other bloggers who connect to you. It’s worth the effort to spend time choosing a really hot title. Publicize the ebook on your blog, and email your contact list to offer the free ebook to their readers.

6. What could you put in a video that would be funny and/or controversial and relevant to your market? Humor or controversy give your video the chance to get passed around a lot.

These ideas are not difficult or costly or time-consuming to implement. A consistent program of 1-6 above will get your corporate blog viral exposure over time.

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Monday, July 14th, 2008 at 11:52 pm and is filed under Corporate Blogging . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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