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Ruthless Corporate Blogging

Keep a set of guidelines for your corporate blog. Visitors have strong expectations for each post they read, so you need strong, uncompromising expectations for each post you write.

1. Demand that each post you write REALLY be useful to your market. Think. Bring a new twist to an old subject. Connect 2 very different ideas and then write about how they relate to each other. The more unique and insightful you are, the more reason you give readers to keep coming back.

2. Respond to comments as soon as possible. Show appreciation for the comment and then get right to the point. Always take care to be polite, confident, and helpful in answering comments. This is a great opportunity for relationship-building. Don’t let communication with your market slide. If you don’t show up, they will stop showing up.

3. It may sound harsh, but some readers will actually downgrade you in their minds if they see bad grammar or misspellings. Edit & spell-check every time. Especially in a corporate blog, some readers consider minor errors to be a sign of incompetence. Your blog needs to be darned close to perfect in spelling and grammar.

4. Readers will email you with questions. You will hear some questions over and over. Write a great answer once, then use that same answer every time. Save your own time. Also, as you get an idea which questions many people are going to have, you can create a corporate blog FAQ page to feature the most common questions.

5. Crack the whip on yourself. Set up a feed reader that churns out a steady stream of fresh ideas from other bloggers every day. Set a writing schedule and stick that forces you to be cranking out new, unique, valuable material every day. Maybe it will help to imagine a bad, bad, evil-eyed boss standing over you.

Your corporate blog readers have high expectations. It’s important that you come through for them.

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Monday, July 14th, 2008 at 11:55 pm and is filed under Corporate Blogging . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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