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5 Key Long-Term Corporate Blogging Strategies

1. Focus first on community-building.

The way to get great value from your corporate blog is to publish information of great value to your target markets. The more value you give, the easier it’ll be to gather together a big group of like-minded people and build and then deepen your relationship with them.

2. Encourage & solicit comments on your corporate blog - use them as a self-improvement tool.

A big measure of your success will be how well you create a dialogue with your readers. A good way to get comments is to ask questions. Ask if your readers have experience with a particular issue. Ask what solutions they’ve come up with. Ask what bloggers they really value. Ask, ask, ask. Make a point of asking a question at the end of every post, and you will get feedback and you’ll start building relationships with certain readers.

3. Sign up for feeds from bloggers you really admire.

We all need good models. You can learn a lot by watching what others in your profession do. What do they do that you don’t like? OK - be sure to not do that in your own blog. What do they do that you LOVE? OK - be sure to add that to your own blog. Make a list of the best things and the worst things you see in other blogs. Keep it in view. Add to it when you see something new.

4. Target one post every day.

Now that you have those feeds, what do you do with them? First, make note of the blog post titles that really attract you. Re-write that title to make it your own, and then write a post of at least 300 words about your new title. Now you have your own take on a subject that some other blogger believes is important, with a title you really like. Could be a winner.

5. Get (and STAY!) at least 4 weeks ahead on corporate blog content.

You can pretty easily write 2 of these 300-word posts in an hour or less … maybe even 20 minutes. Stockpile posts until you get several weeks ahead.

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Monday, July 14th, 2008 at 11:47 pm and is filed under Corporate Blogging . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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