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Keep a set of guidelines for your corporate blog. Visitors have strong expectations for each post they read, so you need strong, uncompromising expectations for each post you write.
1. Demand that each post you write REALLY be useful to your market. Think. Bring a new twist to an old subject. Connect 2 very different ideas [...]

Tags: comments, corporate blog, FAQ, feed reader

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Who reads your corporate blog?

Customers
Prospects
Vendors
Employees
Bosses

1. Look at your stats. What urls is your corporate blog traffic coming from? Take a look at those urls. Now … who exactly is reading your blog?
2. Keep a constantly-updated list of who reads your blog (by url), and check out their websites. Find THEIR blogs. Look for posts that [...]

Tags: controversial, corporate blog, traffic, viral

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1. Focus first on community-building.
The way to get great value from your corporate blog is to publish information of great value to your target markets. The more value you give, the easier it’ll be to gather together a big group of like-minded people and build and then deepen your relationship with them.
2. Encourage & solicit [...]

Tags: comments, Corporate Blogging, feeds, strategies

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How do you get the buying mechanism cranked up in your corporate blog readers?
First, they have to trust you. Suspicious people don’t buy - they find excuses not to. But once they like you, that changes everything. People buy from people they like and trust.
So you have to give your readers every reason to like [...]

Tags: Corporate Blogging, passion, persuasiveness, social media

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Blogging is the fundamental building block of Web 2.0. And Web 2.0 is all about … building relationships. There are many, many aspects of Web 2.0, but every last one of them getting to know new people better, finding people to connect with, and bringing value into the lives of others.
Why?
Because that is what THEY [...]

Tags: blogging, customers, relationships, web 2.0

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1. Brand yourself as THE expert in your niche (you may need a VERY focused niche!). For every post you make, your goal is to bring value to your target market. Showcase to them how you are the innovator in your niche. Set yourself apart from & above the competition.
2. Personify your business. The public’s [...]

Tags: creating loyalty, promoting your blog

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